Aurora Imade Adekele is the youngest entrepreneur in Africa. On 29 May, she launched “Aurora”, her hair care brand for young girls like herself. Her products are said to be made from local organic ingredients.

The news might not have been as big if Aurora was not the daughter of Nigerian singer Davido. Nevertheless, the initiative was welcomed by some of her fans. Others have preferred to be polemical, saying that Aurora is far too young to take on such projects, or that she is not old enough to negotiate or sign contracts…

In any case, Aurora can count on the support of her family. The launch of her brand took place in Lagos, in the presence of her parents, Davido and Sophia, who have been separated for some time.