This mode of music consumption is constantly growing. In 2017, it became the main source of revenue for the music industry.

The streaming industry is growing over the years. With the penetration of the internet and the popularisation of smartphones, audio and video streaming has a bright future ahead of it. At Midem 2019, the Nielsen research institute reported that the total number of audio and video streams amounted to 1,110,469,521,317 in the first quarter of 2019 alone. Video streams account for 64% of this figure.

This mode of music consumption became the leading source of revenue for the music industry in 2017, ahead of physical media sales, concerts and synchronisation rights. In 2018, revenues from streaming increased by 34%. Between January and March 2019, there were 1,110,469,521,317 videos and audios consumed by streaming worldwide. This is an increase of 12.93% compared to the first quarter of 2018. This year, internet users have consumed 15.98% more videos than last year.